Campaigns That Prioritize Guest Value
Mansley Serviced Apartments offers high-quality serviced accommodation across the UK, including prime city locations like London, Edinburgh, and Inverness. With a strong service-first philosophy, Mansley partnered with TourDesk to enhance the guest experience through a series of well-targeted, value-driven marketing campaigns.
Smart Campaigns, Real Engagement
Campaign 1 – Direct Booking Incentive (London)
Between May and June 2023, Mansley offered a 15% discount on local tours to guests who booked directly through their website. The campaign was supported via email marketing, paid social media, and Google Ads. While uptake in London was modest, the effort provided useful insights, especially as guest interest in Scottish destinations started to outpace London.
Campaign 2 – Pre-Arrival Value Add (Multi-City)
In late July, Mansley sent a TourDesk promo code to approximately 500 upcoming guests staying in London, Edinburgh, and Inverness.
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Edinburgh: 22% of guests that visited the Sales Portal made a booking
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London: 23% of guests that visited the Sales Portal made a booking
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This pre-arrival communication was a simple but effective way to increase engagement and generate additional value for both guests and the property.
“The 22-23% conversion rate showed us that a small, timely message can lead to meaningful results—with almost no extra effort from the property’s side.”
— Macarena, UK Account Manager, TourDesk
Bonus Editorial Reach
Looking beyond email and web integrations, Mansley recently published their first-ever e-magazine, which reaches over 60,000 subscribers. The London-themed edition included a QR code linking directly to Mansley's TourDesk London page. This positions the platform right where travelers are making decisions.
“Partnerships like this show how easy it is to keep your TourDesk page top-of-mind for guests without any tech-heavy setup. The Sales Portal is just one link or QR code away from adding value.”
A Model for Guest-Centric Upselling
Mansley’s collaboration with TourDesk showcases how simple, well-timed offers can enrich the guest experience and deliver results, all while requiring minimal effort from staff. Whether the goal is to increase engagement or generate revenue, TourDesk provides the tools and the flexibility to support both.
Mansley’s approach has always been about creating genuine value for their guests. They were willing to prioritize guest satisfaction whilst also earning a commission, that’s where TourDesk fits perfectly.
Campaign Timeline
|
Date |
Campaign |
Target Locations |
Key Actions |
Results / Notes |
|
May 22 – June 15, 2024 |
Campaign 1 – Direct Booking Incentive |
London |
Promo: 15% discount for direct bookers via EDM, paid social, Google Ads. Discount code sent post-booking. |
22 portal visits, 1 booking (no code used). Valuable insight was that there was greater interest in Edinburgh than London. |
|
June 10 – June 30, 2024 |
Post-campaign follow-up |
London |
Discount codes emailed to all guests who booked during the campaign period. |
Helped reinforce direct booking value proposition. |
|
July 30, 2024 |
Campaign 2 – Pre-Arrival Value Add |
London, Edinburgh, Inverness |
Promo codes emailed to ~500 guests with August bookings. Website pop-up added to promote offers. |
Edinburgh: 5 bookings from 23 visitors (22%) London: 6 bookings from 27 visitors (22%) |
|
Sept 5 – Nov 15, 2024 |
Campaign 3 – Autumn Promo |
Edinburgh, Inverness, London |
Promo code campaign launched for autumn stays. |
Early bookings in Scotland and London. |
|
Oct 2024 |
Mansley e-Magazine Ad |
London-focused |
TourDesk Sales Portal advertised in Mansley’s new e-magazine (60,000+ recipients). Included QR code to London tour page. |
Exposure to large, qualified subscriber base. Positioned TourDesk as value-added guest resource. |
Summary
Mansley Serviced Apartments used TourDesk to enhance guest experience through pre-arrival emails and direct booking incentives. By focusing on guest value over commission, they achieved strong engagement—seeing up to 22% conversion in key locations—with minimal setup and effort.